April Cornell
2019-2022
Catalog Design
The Brief
Lead catalog design systems for April Cornell, translating product assortments into cohesive, easy-to-navigate narratives for wholesale audiences. Shape layout systems, pacing, and image direction to balance merchandising clarity with the brand’s signature warmth and storytelling across print and digital, while overseeing production workflows.
Art Director · In-House · InDesign, Photoshop
Email Marketing
The Brief
Lead lifecycle email design and execution across four accounts for April Cornell, spanning campaign strategy, production, deployment, and performance analysis. Design and produce 30+ emails per month while partnering with ops, design, and data teams to support product launches and promotional campaigns. Co-lead ESP migration from Bronto to Klaviyo, improving lifecycle performance and driving measurable gains in conversion, AOV, and retention.
Designer · In-House · Adobe CC, Klaviyo, Google Analytics
Web Design
The Brief
Design cross-channel web and campaign systems for retail and wholesale sites across the US and Canada for April Cornell. Develop reusable banner and template systems to maintain visual consistency across seasons and product drops. Align homepage and email creative to improve engagement and drive measurable increases in conversion and revenue.
Designer · In-House · Adobe CC, CommerceV3
Advertising + Promotional Design
The Brief
Design seasonal wholesale promotional systems for April Cornell, including bouncebacks, trade show signage, banners, and print advertisements across US and Canada markets. Translate catalog and product selections into cohesive promotional assets supporting wholesale outreach, direct mail, and trade show presence.
Designer · In-House · Adobe CC
Wholesale Tradeshow Banners, 2022
Wholesale Bounceback Cards, 2022
Packaging Design
The Brief
Develop packaging systems for April Cornell across labels, tags, stickers, and packaging assets for in-line and licensed product lines. Maintain brand consistency across formats and sizes while overseeing production through final delivery.
Designer · In-House · Adobe CC
Dot & Lil x April Cornell Body Care
Labels for April Cornell collaboration with Canada-based body care brand, Dot & Lil. Collection included three signature designs across four products. 2021.
Mole Hollow Candles x April Cornell Taper Candles
Packaging for April Cornell collaboration with Boston-based artisan candle brand, Mole Hollow Candles. Collection launched in 2021.